Peru is participating in the Fruit Attraction fair in Madrid, aiming to hold 600 business meetings and generate US$120 million in commercial commitments. The Peruvian delegation, organized by Promperú and AGAP, will showcase a wide variety of fresh fruits and vegetables under the Super Foods Perú brand. Peru's exports of fresh products to Europe have been steadily growing, with Spain becoming an increasingly important destination for Peruvian fruits and vegetables.