From January to August 2024, blueberry exports reached $545.94 million, marking a 41.5% increase from the previous year, as reported by the Association of Exporters (Adex). The United States was the primary market, accounting for 60% of the exports, followed by the Netherlands, Hong Kong, China, and the United Kingdom. The majority of the exports were from La Libertad. This comes as a concern for the Qispi Association, which warns about the misuse of funds withdrawn from private pension funds (AFPs), highlighting a lack of awareness campaigns by the SBS.