Peruvian mango bets on 2025 with international projection

게시됨 2025년 1월 17일

Tridge 요약

The Peruvian mango industry is planning to enhance its brand image and export prospects in the international market by participating in the Fruit Logística and IFPA trade fairs in Berlin and Anaheim respectively. These markets are crucial for the industry's internationalization, as Peruvian mango is exported to over 40 countries. The industry's president, Engineer Iván Vílchez, has emphasized the need to establish a quality brand for Peruvian mango and the benefits of having an organization similar to the National Mango Board in the United States but in Europe, to boost promotion, marketing, and research of mango.

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원본 콘텐츠

By: Francisco Seva Rivadulla, international agri-food journalist The Peruvian mango industry faces the new year projecting a powerful brand image, increasingly stronger at an international level, and preparing its participation in the Fruit Logística fair, which will be held from February 5 to 7 in Berlin (Germany), as well as in IFPA (International Fresh Produce Association), which will be held from October 16 to 18 in Anaheim (California, United States). According to Engineer Iván Vílchez, president of the Peruvian Association of Mango Producers and Exporters (APEM), “both Europe and the United States are our main markets and, therefore, Fruit Logística and IFPA are two crucial fairs to continue advancing in the internationalization of our mangoes in these markets. They are fundamental platforms to boost our exports.” Currently, Peruvian mango is exported to more than 40 countries around the world. In this regard, Vilchez commented: “We have to continue advancing in the European ...

출처: AgroPeru