The irregular production of strawberries has created opportunities for new competitors, with Peru's production still at a medium level and facing climatological challenges. Despite a warmer winter impacting flowering rates, demand has led to a positive year, with 22% growth in volume and 17% in value in 2023. The United States remains the main destination market, while the European market presented a more positive outlook with a nearly 33% increase in volume and doubled value for Peruvian strawberry shipments. Guatemala has also emerged as a significant importing region, with a 3rd position in less than a year and a significant increase in imported volume and value.