Officials in the Philippines said that there is a "very big" opportunity to promote Filipino durian flavors in the Chinese market, but they also highlighted the challenges of production and maintaining the quality of the fruit. China is the third largest consumer of durian in the world and accounted for 20% of global consumption in 2022. To increase exports of durian, the Department of Agriculture plans to expand production and improve farming practices in the Davao region, while the Department of Trade and Industry emphasized the importance of promoting the Philippine brand and the sustainability of high-quality durian products.