The Philippines has a robust coffee industry, producing four varieties and primarily focusing on Robusta for instant coffee and Arabica for high-quality beans. The industry faces challenges, including outdated farming techniques and lack of processing facilities, despite support from the government and private sectors. The COVID-19 pandemic has further impacted the industry, with a shift towards instant coffee due to its accessibility and lower price. The country relies heavily on imports and has special safeguards in place to protect its local coffee market. There is potential for growth, especially in meeting domestic demand and competing internationally, but a comprehensive development strategy involving stakeholders is necessary. Agricultural sector development, infrastructure improvement, and human capital enhancement are key to enhancing the global value chain of Philippine coffee.