In 2018, URC, one of the Philippines' largest food companies, partnered with the Department of Agriculture to enhance the productivity of the agriculture sector through the distribution of quality potato seeds, training, and research access to farmers. The collaboration has led to a significant increase in potato yields, with farmers now harvesting 10-15 kilos annually from a kilo of seeds, up from three to four kilos previously. In 2020, they harvested 1,258 tons of potatoes, aiding them during the Covid-19 pandemic and ensuring a consistent supply of potatoes for consumers. URC has also donated 135 tons of Granola Elite 3 table potato seeds to over 1,000 farmers in various provinces.