Pink Lady apple's sales volume in Spain grew 18% in the last campaign

게시됨 2021년 9월 3일

Tridge 요약

The 2021 Pink Lady apple campaign in Spain saw success despite a 15% decrease in production, with sales growing by 18% in both traditional greengrocers and supermarkets compared to the previous year. The quality of the harvest and efficient use of collected fruits were key factors in the campaign's achievement. The brand's presence improved in regional chains, leading to a 46% increase in volume distributed in central markets and reaching about 375,000 more households than the previous year. The 'Pink Lady Challenge' and 'Sponsor a tree' campaigns also contributed to the success. At the European level, Pink Lady sold 205,000 tons in 37 weeks, a 30% increase from the previous season, and the 'PinKids' apple variety for children saw double the sales from the previous campaign. The brand also introduced a recyclable cardboard tray and stopped using plastic cells in greengrocers, with plans to switch to 100% cardboard for the next year.

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원본 콘텐츠

The response to the last Pink Lady campaign in our country has been very positive, as pointed out by the club apple brand. "The excellent quality of the harvest (the best in the last ten years according to the producers themselves), a better use of the fruits collected (80% of the harvest was labeled with the Pink Lady quality seal) and the largest calibers of apples have made it possible to exceed the volumes sold in Spain despite the fact that production, of about 11,000 t between Lleida and Girona (provinces where it is grown) was 15% lower than the previous year ". Thus, as pointed out by its producers, there has been a good outflow of stocks and sales have grown by 18% in both traditional greengrocers and supermarkets compared to 2019-2020, which has caused the campaign to end earlier than usual, in May 2021. In particular, he highlighted the growth in sales in regional chains, which has allowed Pink Lady to improve its presence at the national level. The volume distributed ...

출처: Alimarket