Pink Lady apple's sales volume in Spain grew 18% in the last campaign

The response to the last Pink Lady campaign in our country has been very positive, as pointed out by the club apple brand. "The excellent quality of the harvest (the best in the last ten years according to the producers themselves), a better use of the fruits collected (80% of the harvest was labeled with the Pink Lady quality seal) and the largest calibers of apples have made it possible to exceed the volumes sold in Spain despite the fact that production, of about 11,000 t between Lleida and Girona (provinces where it is grown) was 15% lower than the previous year ". Thus, as pointed out by its producers, there has been a good outflow of stocks and sales have grown by 18% in both traditional greengrocers and supermarkets compared to 2019-2020, which has caused the campaign to end earlier than usual, in May 2021. In particular, he highlighted the growth in sales in regional chains, which has allowed Pink Lady to improve its presence at the national level. The volume distributed ...