Recent research by ProVeg International and Questionmark in the Netherlands has found a significant shift in the pricing of food products, with plant-based meat alternatives now being cheaper than their traditional counterparts. This change is primarily due to the rising costs of meat production caused by inflation and increased raw material prices. The research, which analyzed 36 products across various supermarkets, showed a notable price gap between meat and plant-based products, with meat prices rising by 21% from February to June, while plant-based alternatives increased by only 2%. Discount chains Aldi and Lidl were identified for offering the biggest price advantage to those opting for plant-based meat substitutes, saving up to €6 per kilo. This shift towards plant-based food is attributed to the inefficiencies and high resource usage in meat production, making plant-based options more economically viable and environmentally friendly.