The plum season has begun and is expected to last until October, with harvests starting a few days early due to recent high temperatures. However, volumes will be lower this year due to April frosts. The AOPn Prune has initiated a communication campaign encouraging people to share and highlights the commitment of plum growers to quality and biodiversity. France is the third-largest European producer of plums, with 60,000 tonnes produced annually, primarily in Occitanie, and 39.4% of French households consumed plums in 2021.