The 'Fertőd rural carrot', grown in the Lake Fertő region of Hungary, is known for its unique sweet taste and bright red color. The carrot's color is due to moderate warmth and a high number of sunshine hours, while its smooth, unbranched roots are a result of the buckwheat cultivation method. This carrot is a significant ingredient in Hungarian cuisine and has received EU protection under the Traditions-Flavors-Regions (HÍR) trademark since 2011, along with other products like Tuzséri apples and Őrség pumpkin seed oil. This form of protection aims to increase the product's distinctiveness in trade and facilitate consumer communication and promotion.