Pork: From cooked ham to preserved products, how Italian habits have changed

Italians like pork, so much so that they occupy 43% of the shopping cart. More than fresh meat, which accounts for 15% of the total, it is cured meats at 28% that have the biggest slice of the pie. And although Covid-19 has put a strain on the entire supply chain, domestic purchases and storable products have mitigated the losses. In the five-year period 2015-2019, cooked ham remains the most purchased cured meat (23% of the share in value) and the product that in the five-year period has had the best resistance compared to the crisis, losing only 0.7% compared to -17% of frankfurters, -8.7% of raw hams and -10.3% of mortadella. Even salamis, which represent 11% of expenditure, have shown a good resistance in consumption and have remained stable over the five-year period. Over time, the supermarket remains the preferred point of sale for purchases of pork and cured meats; hypermarkets are losing positions (-5.4% in the last five years), but they are the place where more than a ...