US: Post-Pandemic Strategy is the focus of USGC’s International Marketing Conference

Members of the U.S. Grains Council (USGC) gathered virtually Monday for the first day of the organization’s 18th International Marketing Conference and 61st Annual Membership Meeting and began to set their sights on post-pandemic market development strategies for 2021. “While the specter of COVID-19 is not something we ever want to repeat, the lesson it has taught us is that we are resilient and relentless in our pursuit of meeting our mission of developing markets, enabling trade and improving lives,” said USGC Chairman Jim Raben, an Illinois farmer. Monday’s speakers addressed more than 360 attendees and focused on the trade landscape and future of global grain markets post-pandemic. Jack Bobo, CEO of Futurity, a food foresight company, highlighted future trends in the ag landscape and spoke about what the global economy may look like as the world emerges from the pandemic. “Crises like COVID-19 encourage us to think about the present when we should really be thinking about the ...