Potato consumption in France grows by 1.5%, with a sale price of €1.24/Kg

Published 2023년 1월 30일

Tridge summary

French household potato purchases experienced a significant increase between November 28 and December 25, 2022, with a 6.4% rise compared to the previous year and a 3% increase compared to 2019, largely due to the holiday season. The report highlights a shift in purchasing preferences, with supermarket sales up by 5.7% but a decrease of 8.2% in specialized channels. E-commerce potato sales grew by 38%, accounting for 7% of total sales, and local stores also saw a 5.2% increase. However, there was a decline in purchases at hypermarkets and smaller supermarkets. The most popular potato formats were those sold between 1 and 2 kg, with an 85% increase in volume, and 5 kg sizes, which doubled in number. The average price of potatoes rose by 9.8% compared to 2019, averaging 1.24 euros/kg in supermarkets. Overall, household potato purchases increased by 1.5% since the start of the 2022-23 campaign, with stable rates in supermarkets.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Potato purchases in French households increased in volume, according to the latest Kantar report collected by the French Interprofessional for this product, between November 28 and December 25, 2022: 6.4% compared to the year 2021, and 3% compared to 2019, the year before Covid. The December results are mainly due to increased activity in the week before Christmas. Compared to the aforementioned 2019, purchases increased in supermarkets, by 5.7%, while they fell by 8.2% in specialized channels. In electronic commerce, which represented 7% of the total in this period, the volumes purchased grew by 38%. Local stores gained 5.2%. On the other hand, purchases fell in hypermarkets (-1.8%) and supermarkets (-2.7%). FORMATS Regarding the formats purchased, in supermarkets, the formats sold between 1 and 2 kg continue to register good results, with an increase of 85% in volume compared to the previous year. The sizes sold in 5 kg have grown by 47%, thanks above all to the fact that the ...

Source: Castilla