In 2024, Spain's potato sector experienced significant growth, leading to plans to expand production areas at the expense of other crops, as reported by Juan Manuel Coelho, sales director of Patatas Meléndez, which accounts for approximately 20% of the market. The sector enjoyed high average prices, despite challenges such as supply shortages and seed access issues. The main source of seeds is currently Europe, but adverse weather conditions in potential growth areas are expected to increase seed prices and limit the availability of preferred varieties, posing a challenge for the sector's expansion plans.