The global poultry industry is expected to grow at a rate of 1.5% to 2% due to lower feed costs, with the most growth occurring in Southeast Asia, the Middle East, and Latin America. However, oversupply in China and the EU is slowing growth in those regions. The industry is facing the threat of bird flu outbreaks in multiple countries, which is expected to increase in the coming months and is causing concern for the industry's biosecurity. The European poultry landscape is also facing potential changes due to regulatory shifts focused on higher welfare standards and improved traceability.