Premium land-based salmon sells at high premiums, showing the effectiveness of Nordic Aqua's China market strategy

During the Shanghai Fisheries Expo, Andreas Thorud (Dong Anyi), General Manager of Nordic Aquafarms, stated in an interview with UCN: "For a land-based producer, raising large-sized salmon is indeed quite rare. In the first quarter, our selling price in the Chinese market was about 20% higher than the average export price of the same size from Norway, which indicates that our strategy for the Chinese market is fruitful. Our goal is to achieve a higher premium over the price of imported salmon." Thorud also mentioned that the Ningbo base, while expanding its production capacity, has not found any signs of early maturity, with a mortality rate maintained at around 2%, and 99% of the output being high-quality salmon. "The traditional Chinese catering industry requires salmon of 6kg+, and in April, the company raised its target size from 5.3kg to 7kg. During each fish collection process, smaller sizes are usually sold to the retail market, while larger sizes are sold to the catering ...