[Press Release] The 2026 Cherry Strategy Summit is about to commence

On January 14, 2026, Guangzhou will serve as an important phase node for the cherry industry this season, gathering representatives of exporters, importers, and retail channels from China and Chile to jointly analyze market trends, deepen industry collaboration, and conduct an on-site phase assessment of the season's operations. During the critical phase of cherry sales, timely, objective, and professional information holds significant importance for industry decision-making. The 2026 Cherry Strategy Summit has emerged to build a platform for efficient communication and rational analysis for the Sino-Chilean cherry industry. This summit will be held on January 14, 2026, at the Conrad Hotel in Guangzhou, China, jointly organized by the China International Fruit Exhibition (CHINA FRUIT) and the Global Cherry Summit under Yentzen Group, with support from the Guangzhou Jiangduhui Market Service Management Co., Ltd., the China Food Animal and Plant Import and Export Association (CFNA), and the Cherry Committee of the Chilean Fruit Exporters Association. The summit will focus on the operational situation of the cherry market this season, organizing face-to-face exchanges and analyses among the core entities of the Sino-Chilean industrial chain, including producers, exporters, importers, and retail channel representatives. Through systematic analysis of market performance, arrival quality, consumer feedback, and supply-demand matching, the industry will receive a factual phase assessment to support subsequent market operations. Every January, Guangzhou, as a major hub for cherry imports and distribution in China, gathers numerous production and export companies from Chile and core participants from the Chinese market. Hosting a mid-season summit under these circumstances helps fully leverage the industrial agglomeration effect, strengthen information exchange, and promote experience sharing and strategic collaboration. Claudia Soler, Executive Director of the Cherry Committee of the Chilean Fruit Exporters Association, stated: "The 2026 Cherry Strategy Summit is an important industry event for the collaborative promotion of the Chinese industry's production and export sides, responding to the industry's practical need for real-time and timely information. Choosing to hold it in Guangzhou in January provides good conditions for conducting a phase assessment and pragmatic exchanges in the middle of the sales season." Guangzhou is the primary port for Chilean cherries entering the Chinese market, with approximately 70% of Chilean cherries completing entry and distribution through Guangzhou. Therefore, Guangzhou has a natural advantage in conducting the first round of systematic assessments for the season's overall performance. The Guangzhou wholesale market and related distribution systems will also participate as important stakeholders in this summit. Kurt Huang, head of the China International Fruit Exhibition (CHINA FRUIT), stated: "This summit provides a direct communication platform for all stakeholders in the Chinese market, helping to improve supply-demand coordination efficiency, promote more orderly and rational market operations, and foster stable industry development under common goals." Gustavo Yentzen, CEO of Yentzen Group, pointed out: "At this critical time node in January, the gathering of Chilean and Chinese cherry industry entities in Guangzhou for concentrated exchanges helps form a phased consensus on the market..."