Thai jackfruit growers in Vietnam's Hau Giang province are facing a difficult decision between either cultivating the fruit for a lower price in its usual season or switching to cotton production and selling the jackfruit in the reverse season at a higher price. This strategy requires careful nurturing of the trees and timely cultivation for a successful reverse season harvest. Additionally, Thai jackfruit prices in the Mekong Delta have seen an increase, with traders quoting varying prices across different locations.