The article highlights the competitive landscape of the rice export market, focusing on Vietnam's advantageous position with its 5% broken rice commanding higher prices than competitors in Thailand and India. Despite an overall drop in prices due to India's decision to remove export restrictions, Vietnam's rice exports to the Philippines have seen growth, reaching over 2.91 million tonnes as of October 2024, with projections to surpass 3.5 million tonnes. The country aims to expand its export markets to include the European Union, China, and the Middle East, leveraging trade agreements like the Vietnam-UAE CEPA. Additionally, Vietnam plans to enhance its rice quality by producing high-value varieties and implementing projects like the 'Sustainable Development of One Million Hectares of High-Quality and Low-Emission Rice Cultivation' in the Mekong Delta, aiming to increase the added value of its rice exports and maintain its leading position in the global market.