Product development efforts lead to introduction of new US pork cuts in Chile

As part of USMEF’s plan to introduce additional U.S. pork cuts into the Chilean market, a test promotion demonstrated consumer demand for two new U.S. products to a Chilean importer and one of its supermarket customers. The positive consumer response to a thick-cut pork chop and thinly sliced pork ribs has encouraged the Tottus supemarket chain to expand its introduction of the two products to several of its nationwide outlets. "We worked with the importer and the supermarket chain to identify new cuts that would appeal to Chilean consumers", said USMEF South America Representative Jessica Julca. "Grilling is very popular in Chile and with demand already strong for U.S. ribs, we developed a new, thinly sliced pork rib product in a smaller package". USMEF also persuaded the importer and supermarket chain to test consumer demand for a thick cut pork chop, adds Julca. USMEF utilized a USMEF Ambassador - a chef who have undergone training programs on U.S. pork and beef - to conduct ...