Prof. Dr. Ebru Yaşa Kafkas from Çukurova University discusses the expanding potential for blueberry cultivation throughout Turkey, citing its health benefits and economic prospects. Blueberry production in Turkey has significantly increased from 1,287 tons in 2020 to 5,274 tons in 2023, with expectations to reach 10,000 tons this year and possibly 100,000 tons in the future. The fruit is favored by producers for its high income potential and adaptability to various growing conditions.