A collaborative project aimed at enhancing crop production through assisted pollination strategies was updated to director Mercedes Yacosa of the General Directorate of Rural Development of the MGAP, on June 22. The project, which started in 2023, is a collaboration between the Uruguayan Beekeeping Society (SAU), the Ministry of Livestock, Agriculture and Fisheries (DGDR-MGAP), and the University of the Republic. Financed by the DGDR and the University of Republic, the project's goal is to improve pollination techniques, particularly in apple cultivation. The project's presentation included some preliminary results and involved participation from the University of the Republic's research team and the Beekeeping Society. The initiative underscores the significance of beekeeping for the fruit sector and highlights the benefits of the collaboration between the productive sector and academia in improving food sovereignty and finding better production alternatives for Uruguay.