Mato Grosso, a global leader in agricultural production, is diversifying its crops, with a focus on pulses, special crops, and transgenic varieties. Leading agricultural research corporation, Embrapa, is supporting this shift by introducing crops like cowpea, sesame, and wheat, and presenting advanced soybean cultivars. The Famato Embrapa Show, showcasing over 60 innovations developed by Embrapa in grain, fiber, beef production, and rural sanitation technologies, aims to provide farmers with alternatives and enhance market opportunities. The event highlights the importance of these new crops in meeting domestic demand and expanding international market opportunities, addressing the challenges of pests and diseases, and emphasizing the need for supportive public policies for the success of these new cultivation efforts.