Project launched to increase pumpkin consumption in Europe

Love K-pumpkin, a new project from Spain's Sakata Seed Ibérica aimed at promoting pumpkin consumption both nationally and internationally, as well as its production, was recently introduced in Mercia. The initiative aims to bring together pumpkin growers to enhance the value of this highly nutritious and versatile culinary product. To this end, the brands Love K-labaza and Love B-tternut were created for Spain and Portugal, respectively, to increase pumpkin consumption in these two countries through a joint marketing strategy. EastFruit talks about this with a link to FreshPlaza. The presentation, which took place on the territory of Sakata Seed Ibérica Murcia, was attended and sponsored by one of the best chefs in the world, Martín Berasategui, who has 12 Michelin stars, as well as his colleague David de Jorge, better known as Robin Food (Robin Food). “In Spain, the area planted for pumpkins has grown at a steady 6-8% per year over the past 10 years, which indicates a growing ...