An ancient wheat variety called 'Sona Moti' has been rediscovered in Punjab and is gaining popularity among farmers and health-conscious consumers due to its high nutritional content and yield. The variety was accidentally found by farmer Virender Mohan Nagpal in 2014 and has since been consistently cultivated, resulting in increased yields each year. The wheat sells for Rs 7,500-8,000 a quintal, significantly more than common wheat varieties. The variety is also becoming popular in other wheat-growing regions in India, such as Madhya Pradesh and Maharashtra, and is preferred for its organic growth. Farmers who grow Sona Moti report similar earnings to other wheat varieties, despite lower yields, and have a buy-back agreement with individuals and Tattva, the Art of Living Foundation's marketing arm.