Peru is the leading exporter of quinoa, with exports increasing by 42.1% to $46.8 million in the first five months of 2024, compared to the same period in 2023. The United States is the primary market, accounting for nearly half of these exports. Other significant markets include Canada, the Netherlands, Italy, and the United Kingdom. In 2023, Peru was the world's largest exporter of quinoa, accounting for 43% of the global supply. However, the industry's growth faces challenges such as the need for safety, certification, and regulation, and the risk of overproduction, which could decrease prices and reduce farmers' profits.