Turkish raisin exporters will focus on the end consumer with e-commerce

게시됨 2021년 10월 28일

Tridge 요약

The article highlights Turkey's significant role in the global seedless raisin exports market, accounting for approximately 250 thousand tons annually and 35 percent of the global share. The article emphasizes the shift in consumer behavior towards grape products, especially during the pandemic, with a increased demand observed in the industrial sector and e-commerce platforms. To capitalize on this trend, Turkey plans to increase its e-commerce presence and sell in smaller packages. The article also announces the decision to host the next International Conference of Seedless Raisin Producing Countries in İzmir in 2022.
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원본 콘텐츠

In his written statement, Öz stated that the International Conference of Seedless Raisin Producer Countries was held online. Noting that Turkey exports around 250 thousand tons of raisins every year and takes a 35 percent share from the world's seedless raisin exports, Öz noted that Turkish grapes dominate the world grape market and that there has been a change in the consumer profile of this product after the epidemic. Stating that they have marketed raisins to the industrial sectors, mainly to biscuits, cakes, bakery products, molasses, wine, raki and vinegar sectors, Öz said, "After the pandemic, people started to spend most of their time at home. "The production of products has increased. We need to be involved in e-commerce platforms where we will reach the end consumer directly. In the next period, we ...

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