South Korea: Rapid rise in Indonesia as a base for exporting laver

Published 2022년 6월 20일

Tridge summary

Indonesia is becoming a significant exporter of laver, a type of seaweed, largely due to its popularity as a Korean health food. In 2020, Indonesian laver imports totaled $5.6 million, with 91.1% of these imports being Korean laver. The demand for laver in Indonesia has surged by 125% over the last five years, primarily driven by young mothers seeking a healthy snack for their children. Korean laver is currently exported to Indonesia duty-free under the Korea-ASEAN Free Trade Agreement, but exporting these products locally requires approval from the Indonesian Food and Drug Administration.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Indonesia, a resource-rich country in Southeast Asia, is rapidly emerging as a base for exporting laver, riding the Korean wave. According to the recent trends in the Indonesian laver market released by the Korea Trade Promotion Agency (KOTRA), seaweed is recognized as a Korean health food among local consumers, and the demand for seaweed is increasing significantly. Indonesia imports laver from only three countries: Korea, China and Thailand. Among them, Korean laver is worth 5.6 million dollars as of 2020, accounting for about 91.1% of annual laver imports. Considering that laver imports from Korea in 2016 were $500,000, this is an average growth of about 125% over the past five years. It can be said that the growth of the Indonesian laver market was led by Korean laver. The reason why Korean laver is in the spotlight in Indonesia is that it is evaluated that it was effective to approach the locals through a localization strategy. In addition, unlike Korea, it was ...

Source: Susantimes