The article highlights the significant increase in the consumption of raspberries and blueberries in the US over the past decade, with raspberry consumption growing by 192% and blueberry by 100% from 2011 to 2021, as reported by the USDA. This trend is of particular interest to fruit and berry growers in Eastern Europe and Central Asia, as similar trends often have a global reach. The article also notes the affordable price of frozen raspberries, thanks to Ukraine, as a factor in the increased consumption of raspberries in the US, and the high retail prices of blueberries in Uzbekistan, indicating potential for profit for countries in the region that can cultivate these berries.