The article highlights the challenges faced by Swiss cereal producers, who are struggling with climatic conditions and increased production costs, leading to a need for higher wheat prices. However, large retailers and mills are resisting these price increases, despite the European wheat price being 30% higher than last year. The Uniterre union is calling for a fair price of at least 69 fr./qt, which would still not provide adequate remuneration for producers. The union also criticizes the Swiss Confederation's decision to lower customs tariffs and increase import quotas, which further undermines local production. The article emphasizes the importance of supporting sustainable and diversified farming to ensure local supply and maintain food safety.