Red meat consumption may remain high in Finland despite consumer support for plant-based diets

Published 2022년 6월 16일

Tridge summary

A study published on June 16, 2022, in PLOS Sustainability and Transformation reveals a discrepancy between consumers' pro-health and pro-environmental attitudes towards red meat consumption and their purchasing behaviors. Analyzing data from 29,437 customers of Finland's leading grocery store chain between 2016 and 2018, the study found that red and processed meat accounted for 63% of protein purchases, while plant-based proteins made up only 8%. Despite the awareness of health benefits, beliefs about reducing meat consumption were not mirrored in purchasing trends. The study also noted that the sample was not representative of the general population, with a skew towards highly educated women. Despite the higher prices of sustainable alternatives, low income does not seem to be a barrier to purchasing them.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Meat production is a significant source of greenhouse gasses and widespread adoption of a plant-based diet is key to achieving the United Nations 2030 Sustainable Development Goals. A study publishing June 16th in PLOS Sustainability and Transformation by Maijaliisa Erkkola at the University of Helsinki, Finland, and colleagues suggests that while consumers may have an attitudinal openness to shifting toward a plant-based diet, their food purchases reflect a strong preference for red meat. Environmental advocates have pushed for a reduction in red meat consumption by transitioning to a plant-based diet. However, the attitudes and behavior toward meat consumption over time are not well-studied. To better understand the consumer behavior around meat and plant-based ...

Source: Phys