The article reports a significant surge in the price of tilapia and red tilapia in the Mekong Delta, particularly in An Giang, Vietnam. Fish farmers are experiencing substantial profits due to the increased demand, both domestically and for export, which has led to a scarcity of supply. As a result, the retail price has risen to over 90,000 VND per kg in Ho Chi Minh City. However, the Association of Seafood Exporters and Producers (VASEP) has expressed concerns about the potential risk of contract breaks between farmers and businesses, calling for stakeholder involvement to stabilize the industry through supply and demand regulation.