The Government of Paraná is launching the Rota Uva e Vinho Paraná initiative to boost wine tourism by integrating wine estates and creating a tourist route. The online registration for this project is open to rural producers, cooperatives, and wine companies that comply with legal requirements and sell grape-based products. The route will be featured on a digital map, showcasing participating properties with various tourist experiences. This project is a part of the Paraná Viticulture Revitalization Program, supported by Seab, IDR-Paraná, Vinopar, and UFPR, and aims to build on the state's grape production value of R$261.7 million in 2023.