Social media accounts are promoting the sale of melons at significantly reduced prices, with some selling for as low as 20,000 VND/kg, which is half the usual market price. This is due to a decrease in consumption, particularly among restaurants, hotels, bars, and karaoke establishments, which are heavily affected by the epidemic. An agricultural company is rescuing melons by selling them at retail prices lower than wholesale, contributing to the oversupply of domestic cantaloupe melons.