[Korea Farmers' Newspaper, Reporter Park Du-gyeong] Dr. Hong Na-kyeong from the Gyeongbuk Agricultural Technology Institute recently received the Excellent Paper Award at the recent Korea Science and Technology Association Academic Conference for her research titled "Consumer Preference Analysis Study on the New Red Grape Variety 'Red Claret'." The Korea Science and Technology Association is a KCI-listed academic journal that operates with the aim of developing and spreading innovative technologies, including digital transformation and big data utilization, through interdisciplinary and convergent research. Each year, the association selects and awards the Excellent Paper Award to research presented at the conference that demonstrates significant academic contributions and industrial application potential. This research focuses on the new grape variety "Red Claret," which was bred by Gyeongsangbuk-do.