The new "iron," increasingly complete, more technological, and with more "gadgets," already surpass the old tractors and harvesters that historically adorned the agricultural landscape in terms of technology. For this reason, the last few years, for an enthusiast of agricultural machinery like Ricardo Martínez Peck, have been nothing short of electrifying. However, the expert does not let his amazement at the new equipment cloud his judgment, and for this reason, he puts cold water on what the technological advances mean for a sector cyclically marked by limited margins, scarce credit—which later becomes expensive—and difficulties in making long-term investments. "If I want to sell you solutions, I have to invent the problem," Ricardo slipped, who considers that the much-mentioned slogan of "renewing the vehicle fleet" is not really a priority, but a sales slogan, and that before that, there are much more urgent aspects to worry about regarding the machinery. Could it be that a ...
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes. To learn more about our cookies, please read our Privacy Policy.