The Korea Rice Processing Food Association is recruiting 10 companies to participate in the Korean Pavilion at the "2026 Kuala Lumpur International Food and Beverage Exhibition (MIFB)" to support the entry of the domestic rice processing food industry into the Southeast Asian market and expand export channels. Malaysia is a key hub for entering the global halal market. The association plans to confirm the local marketability and consumer response of Korean rice processing foods through MIFB, a representative food and beverage exhibition in Malaysia, and to expand actual distribution points and export channels through buyer consultations. In fact, the association operated a rice processing food pavilion at the "Malaysia Halal Expo (MIHAS 2025)" last year and confirmed high interest from Southeast Asian and Middle Eastern buyers in products such as tteokbokki rice cakes, gluten-free rice flour, functional candies, and fusion traditional rice cakes. Therefore, the strategy is to ...