Brazil is experiencing a significant increase in beef cattle and calf prices, with the former reaching over R$350 in São Paulo due to reduced slaughter scales at meatpacking plants. This price surge is part of a larger cycle where high prices lead to increased female slaughter and supply, followed by a reduction in calf supply and price appreciation. The sector, which faced a decline from 2021 to 2023, is now showing signs of recovery, aided by a strong global demand for beef and a favorable exchange rate. Despite these positive trends, the sector faces challenges such as drought and increased costs of essential items, requiring efficient management and productivity improvements.