The Union of Plant Based Products Producers in Russia sees potential for growth in the market for meat alternatives, due to their lack of gluten, cholesterol, antibiotics, and GMOs. Valeria Rodina believes Europe, Asia-Pacific, and the US could be potential export markets, with the global plant-based products market expected to exceed $88 billion by 2026. Russia could potentially capture 15% of this market with government support. The demand for these products is driven by health reasons and ethical choices, with millennials and centennials being the main consumers. Production of herbal products in Russia increased by 18% in monetary terms and 19% in kind in 2021.