Russians spent almost 918 billion rubles on food delivery in a year

Russians spent 917.5 billion rubles on ordering groceries online. in 2023 versus RUB 625 billion. in 2022 (+47%). This is stated in the Infoline study, which Vedomosti reviewed. According to analysts, the share of online orders in total retail sales of food and beverages increased by 1.3 percentage points to 4.7% in the fourth quarter and amounted to RUB 298 billion. Data Insight estimates the volume of fresh-food delivery (perishable products) in 2023 at 781 billion (+41% by 2022), this category takes up the majority of online food delivery, explains the company’s senior analyst Olga Pashkova. Data Insight does not take into account the dry-food category (for example, delivery of cereals and other similar products, including through marketplaces). In Q4 2023, online grocery market growth accelerated year-on-year to 57% (vs. 55% in Q3 2023), according to Infoline research. During this period, there was also a noticeable increase in turnover in the segment of delivery for future ...