A collaboration of Dhaka-based agribusinesses, farmer-based enterprises, and the Bangladesh Agricultural Development Corporation (BADC) are working to launch safe and branded bananas in Bangladesh's high-end market. This initiative, backed by the USAID-supported Bangladesh Feed the Future Bangladesh Horticulture, Fruits, and Non-food Crops Activity, will implement four innovations along the banana supply chain, including the use of fruit bags, provision of pathogen-free banana plantlets, safe ripening, and contract farming. The goal is to provide these services to 6,000 farmers, and in the process, increase banana quality and farmer income. The partnership aims to set a standard for a safe and high-quality banana supply chain, addressing challenges and empowering farmers through knowledge sharing and technology adoption.