The article highlights the significant decrease in saffron harvest and the resulting increase in prices in Iran, one of the leading saffron producers. Despite the challenges, such as the pandemic's impact on restaurants and ongoing sanctions, the saffron industry has seen a 20% rise in income, reaching $200 million in 2020. Ali Shariati Mukaddem, the owner of Nuvin Safran, the largest saffron factory in Iran, is actively working towards organic saffron production and finding alternative ways to trade, including barter, to overcome sanction-related issues. The article also emphasizes the benefits of saffron and the industry's potential for growth, both domestically and internationally.