The article highlights the challenges faced by Spanish farmers, particularly those producing iceberg lettuce, due to increased production costs and a period of low profitability. The result has been a decrease in the production area for iceberg lettuce, which, despite a price increase, remains unprofitable. Factors such as inflation, an uncertain economic environment, and adverse weather conditions have further reduced production and increased the pressure from non-EU countries like Morocco and Turkey. Consumers are now more cautious about their spending on salad, leading to a decline in demand.