By Jean Mendes
São Paulo, 07/08/2025 - For the chair of Sustainable Business of COP 30 (SB COP30), Ricardo Mussa, the climate solution will come from the private sector. The statement was made at the panel "The SB COP30 initiative and the bridge with the productive sector," during the Climate Week 2025, in São Paulo.
Mussa states that one of his functions is to bring to the governments that will be at COP30, in Belém, suggestions of themes, but he considers it more important to show what is already happening in the world. "There are many good things happening around the world; I am more excited to show the examples than just bringing the recommendations to the negotiators of COP30."
He observes that many projects presented at COPs receive great visibility, but do not advance. His goal is to highlight initiatives that already work, understand why they succeeded, and replicate them.
Contact: jean.mendes@broadcast.com.br