Paraguay is advancing in poultry production, focusing on quality and efficiency, and is aiming to be a role model in the industry. There is a emphasis on sustainability and entering new international markets. Lucas Schneider, a broiler specialist at Cobb-Vantress, has emphasized the importance of re-evaluating local farms to meet export standards and developing a modern chicken with improved production capacity. He also underscored the necessity of maintaining a disease-free environment to stay competitive and the benefits of raising healthier chickens for higher quality meat and increased profitability. The high cost of new technologies in poultry farming was mentioned, but it is seen as necessary to overcome non-tariff barriers like environmental and health concerns. The need for reduced interest rates to encourage investments in larger capacity sheds was also highlighted.