[Yong-ju Lee, agricultural industry specialist reporter for the Korean Farmers and Fishermen Newspaper] Global agricultural company Nuvo (Representatives Kim Chang-gyun, Lee Kyung-won) achieved a significant milestone by concluding a pre-order contract for approximately 100 tons of Wanhyeongseong coated fertilizer product 'Hi-Cote' at the exhibition held in the United States last August. This contract is significant as it marks the pioneering entry of domestic fertilizer company Nuvo Co., Ltd. into the North American market, securing a foothold in the relatively challenging U.S. market. The U.S. market is rapidly expanding in high-value crop cultivation industries such as horticulture, seedling industries, greenhouses, and indoor farming. In fact, the U.S. horticulture market is expected to reach approximately $22 billion by 2024.