Gokseong Seokgoknonghyp (Chairman Han Seung-joon) announced last month 28th that their cooperative product 'Baekseomi Brown Rice' won the Excellence Award (Nonghyp Economic President's Award) at the 2025 K-Rice Festa. This award is seen as recognition of the high-quality rice processed food development and consumer-oriented product strategy that Seokgoknonghyp has been pursuing. 'Baekseomi Brown Rice' is an instant rice product made from the cooperative's representative brand, Baekseomi Brown Rice, and is highly appreciated by consumers for its rich taste, nutritional balance, clean raw material management, and safe manufacturing process. Particularly, with the expanding trend of healthy eating, it has garnered attention not only in the domestic market but also from overseas buyers.