Seosan City in South Korea is focusing on expanding its agricultural product markets to Australia and New Zealand. The city has already shipped 25 tons of rice, ginger, glutinous rice, and seasoned laver to these countries. To promote its specialty products, Seosan City will hold a promotional exhibition in eight Korean markets in both Australia and New Zealand. This initiative aims to address the challenges of overproduction and domestic demand slump by actively marketing and discovering overseas buyers to export larger quantities.