[Agricultural, Fisheries and Livestock Newspaper=Reporter Kim Jin-oh] The Seoul Metropolitan Agricultural Products Corporation (President Moon Young-pyo) announced that the new mascot characters 'Eco-Friendly Farmer' and 'Freshness' won the grand prize at the '2025 Republic of Korea Character Awards' held on the 25th of last month at the Korea Hotel in Seoul's Jung-gu district. This awards ceremony was organized by a group of experts to evaluate various values such as brand power, marketability, and originality, aiming to discover characters with global competitiveness. At this event, 30 characters of the year, including the corporation's characters, were selected. Notably, Eco-Friendly Farmer and Freshness received top-level evaluations just three months after becoming the official characters of the corporation, alongside Seoul City's 'Hatch'.